Shaun

Shaun Collier is a seasoned hookah enthusiast and educator with years of hands on experience in the culture, products, and traditions that make hookah a global pastime. Known for his deep knowledge of shisha tobacco, charcoal types, and modern hookah innovations, Shaun bridges the gap between classic techniques and today’s fast growing hookah market. More commonly known by his youtube name SMOKEorPASS, his videos would provide honest feedback for novice to expert hookah fans looking to explore the latest innovations. Shaun has been part of the hookah industry for over 10 years, building deep expertise across every aspect of the craft. His passion for knowledge and being the first to know has taken him around the world to events like Hookah Fair(Intertabac) in Dortmund, Germany, to being a featured judge in the worldwide Hookah Battles series. From working hands on with traditional setups to exploring the latest innovations in modern hookah design, he has spent more than a decade refining his knowledge and sharing it with others. His experience spans product testing, lounge culture, retail consulting, and community education, making him a trusted resource for enthusiasts and businesses alike. He has supported well known brands like Al Fakher, Starbuzz, Kaloud, and Trifecta with his knowledge and market observations. At Hookah.com, Shaun serves as a trusted voice for both beginners and seasoned smokers alike. Whether he’s reviewing new brands, breaking down the differences between traditional Egyptian pipes and modern stainless steel builds, or offering tips on heat management for the perfect session, his focus is always on making hookah accessible and enjoyable. Beyond product expertise, Shaun is passionate about the community and cultural roots of hookah. He highlights the importance of connection, conversation, and tradition in every guide he creates and every event he attends. His approachable style and attention to detail have made him a go-to resource for retailers, lounges, and everyday enthusiasts looking to elevate their hookah experience. When he’s not testing the latest hookah accessories or refining his packing methods, you can find Shaun sharing insights with fellow experts, exploring international shisha trends, and continuing to expand his knowledge in an ever evolving space.